The economy today is more dynamic and complex than ever before. The measurements methods used to measure this economic activity however were developed many years ago when businesses produced relatively straightforward products.
”Ironically GDP may actually fall, even though the quantity and quality of services is actually increasing”
Globalisation and the digital revolution have added complexity and many processes have now significantly changed. Think for example on how much the booking of a holiday has changed. Watch Professor Sir Charles Bean share his compelling argument as to why we should rethink how we measure economic activity.
The report Professor Charles promised at the end of the video can be found here, for free! 
